This is week #8 of the Coors Light Friday Concert Series at NC Music Factory! Tickets include admission to Bask, OSSO, The Saloon, Wet Willies, Small Bar, Halo, VGBG Beer Hall and Garden and Matties Diner. A portion of the proceeds from Friday Live! will benefit the Back To Life Foundation.

This week features Vertical Horizon.

Vertical Horizon stands for a commitment to superior music. It’s a concept that has always meant a steadfast striving for the artistically-creative high road. Consistently at the wheel, founder, writer, lead singer and guitarist, Matt Scannell drives and unites the group, always exploring new territories of inspiration. Perhaps the most significant key to Vertical Horizon’s success today is the freedom they have from the constraints of a major recording label. Vertical Horizon works at a tempo that fuels the creative process. “Our music is coming from the purest place – there are no other considerations beyond ‘Do we like this? Does it mean something to us?’” It’s no wonder why so many performers cite them as influences. They’re a musicians’ band, always user-friendly and highly accessible. Is there integrity in music? Listen for yourself and be the judge.

Founded in the early 1990s, Vertical Horizon released three albums independently (There and Back Again, Running on Ice, and Live Stages) and toured extensively. In 1999, the band signed with RCA and experienced meteoric success with Everything You Want, selling over two million copies. The title song captured the #1 spot on Billboard’s Hot 100 and Adult Top 40 charts, and went on to become the most played single of 2000. Having carved out a page in the annals of music history, the band also garnered further radio attention with “You’re a God” (#4 on Billboard’s Adult Chart) and “Best I Ever Had (Grey Sky Morning),” which became a 2005 top 20 country hit for country star, Gary Allan.

Check out Vertical Horizon
http://www.youtube.com/watch?v=rZoD8JEFjAE